They
developed this revolutionary concept in 1982 and it has since propelled
Columbia to the forefront
of the outerwear industry. Their first Interchange jackets were
made for hunting and featured a weatherproof outershell
and an insulating
inner jacket that could be worn together or separately, so that
each parka was really three or four garments in one. This
product was
so popular that we applied the same concept to a ski parka and
called it the Bugaboo™, which became one of the best-selling
ski jackets in history. In 1991 we developed our own proprietary
waterproof,
breathable coating — Omni-Tech® — and are now the
second-largest user of waterproof, breathable fabric in the world.INVENTING
THE ESSENTIALS: PRODUCT INNOVATION click
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