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The Perception History / Heritage
We started Perception in the early 70's.
So you¹ll understand if the exact date is a little fuzzy.
Admittedly, we were doing a lot of things back in the 70's. But what we were doing most was paddling. In fact, that's sort of how we got started. With a bunch of paddlers who were way into kayaking and who wanted to paddle the best boats imaginable. So we built a few. Then a few more. Today, more then 25 years later, we've grown into one of the world's leading manufacturers of modern kayaks. We've paddled more water, created more innovations and introduced more people to the sport of kayaking than any other boat maker. Who knew a simple passion for paddling would ever take us this far? And, really, it's that passion that has always driven us. It's the reason we¹ve continually strived to find new ways to build better boats from when we first pioneered the modern rotomolded kayak right up to today's cutting edge designs like the Sonoma and Airalite technology.
Yes, we've come a long way from the 70's.
But, more importantly, in a lot a ways, we're exactly the same.